Post Malone
Austin Richard Post
A decade after "White Iverson" cracked the internet open, the Syracuse-born artist has assembled a wealth portfolio that touring alone could not explain — and our analysis places the figure at $50 million as of June 2026.
A decade after "White Iverson" cracked the internet open, the Syracuse-born artist has assembled a wealth portfolio that touring alone could not explain — and our analysis places the figure at $50 million as of June 2026.
Where the $50M comes from
Music royalties, streaming & album sales
Post Malone has sold over 80 million records, holds a certified diamond track ('Congratulations'), and receives above-average royalties per Celebrity Net Worth; streaming catalogs from Stoney, Beerbongs & Bentleys, and Hollywood's Bleeding generate substantial ongoing income.
$17.5M35%Touring & live performances
Touring is a dominant income driver — the F-1 Trillion Tour alone grossed $63M in 2024, and Celebrity Net Worth pegs per-show earnings at $500K; the June 2019–June 2020 period generated $60M largely tied to touring cycles.
$20M40%Brand endorsements & merchandise
Post Malone has dozens of endorsement deals, including a high-profile Crocs collaboration and merchandise tied to his tours and releases.
$6M12%Entrepreneurial ventures (Maison No. 9, Shaboink, Envy Gaming)
Post Malone co-founded Maison No. 9 French rosé wine and cannabis brand Shaboink, and holds an equity stake in esports organization Envy Gaming, diversifying beyond music.
$5M10%Social media & digital content
Hafi and HypeAuditor estimate Post Malone earns meaningful income from YouTube ad revenue and sponsored social content, though these are algorithmic estimates and likely a smaller share of overall wealth.
$1.5M3%