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Neon HollywoodVol. 01
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MrBeast
Neon Hollywood · other · Updated June 2026

MrBeast

James Stephen Donaldson

Photo: Steven Khan · CC BY 4.0 · via Wikimedia Commons
Net Worth
$2.6B
Last 12 Months
$85M
Profession
YouTuber · chess player · entrepreneur
Born
May 7, 1998
Profile

The Wichita-born YouTuber's wealth is almost entirely paper — a majority equity stake in a privately held empire — yet that paper is backed by a $5.

The Wichita-born YouTuber's wealth is almost entirely paper — a majority equity stake in a privately held empire — yet that paper is backed by a $5.2 billion valuation and growing fast.

Sources of Wealth

Where the $2.6B comes from

  • Beast Industries equity (majority stake)

    MrBeast's paper net worth is dominated by his majority (51%+) equity in Beast Industries, last valued at $5.2 billion in a 2025 funding round led by Alpha Wave Global.

    $1.7B
    65%

  • YouTube ad revenue + brand deals

    Each video reportedly generates several million dollars in combined ad revenue and brand sponsorships ($2.5M–$3M per brand deal), though nearly all is reinvested into production.

    $390M
    15%

  • Feastables & food brands (Lunchly, MrBeast Burger)

    Feastables chocolate and Lunchly packaged foods are described as multimillion-dollar revenue businesses contributing meaningfully to Beast Industries' $223M+ annual revenue base.

    $312M
    12%

  • Amazon / Beast Games deal & media licensing

    Fortune references a nine-figure Amazon deal for the Beast Games production, representing a material one-time and recurring media revenue stream.

    $130M
    5%

  • Merchandise & other consumer products

    MrBeast operates a clothing/merch line alongside other consumer products; these contribute a smaller share of total enterprise revenue.

    $78M
    3%
Reporting

Our coverage of MrBeast